Volume 01 · The people behind the trips

About

Six people, two studios (Lisbon & Kyoto), one rule: every itinerary you read on this site was walked, eaten, and slept through by one of us in the last eighteen months.

2011Founded in Lisbon
2Studios worldwide
6Full-time staff
84Max departures per year
01
Our story

Started in a Lisbon kitchen in 2011.

Three of us had been guides for bigger operators and watched the same thing happen on every trip — guests arriving at a hotel that didn't match the brochure, dinners at the same four restaurants the bus tours used, and a "local guide" who read from a script.

So we quit, pooled our savings, and started Travel Explorer with one rule: no trip on the site we hadn't personally taken in the last year. Fourteen years later, the rule is the same. That's why the calendar is small.

  • Six full-time staff, twelve trip leaders worldwide.
  • Every itinerary is rescouted on foot within 18 months.
  • We turn down 4 of every 5 destinations we look at.
  • No commissions from hotels — flat fees only.

Most of our competitors book a trip after a thirty-minute call with a hotel. We scout, sleep in the rooms, walk the routes, eat at the restaurants — then write the itinerary.

Wren Ashford, Founder
02
By the numbers

Fourteen years, one rule.

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    In the trade — founded in Lisbon in 2011, profitable since year three.
  2. /02
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    Destinations researched, of which 32 are currently on the calendar.
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    Happy travelers since 2011, with a 96% re-book or refer rate.
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    Average rating across 2,400+ verified guest reviews.
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    Of our travelers come back — or send a friend within 18 months.
03
The people

Six people, two studios, no junior staff.

You'll work with the people who scout the trips. We don't have a sales team — your first email is from a planner who's walked the route.

Wren Ashford

Founder · Trip planner

Mediterranean specialist. Has slept in 140 Santorini rooms so you don't have to.

Mateo Reyes

Co-founder · Field lead

Latin America & the Philippines. 11 years guiding in Patagonia alone.

Anya Bergström

Head of research

Spends four months a year in Japan. Once lived in a Kyoto temple for a season.

Daniel Okafor

Trip planner

West & East Africa, plus the Canadian Rockies. Started as a guest in 2015.

Sofia Mendes

Portugal & Morocco

Lisbon-based. Books every riad, convent, and family hotel on the Iberian peninsula.

Hiro Tanaka

Japan & SE Asia

Kyoto-based. Sources the mountain ryokans and the midnight ramen counters.

04
Year by year

Fourteen years, six milestones.

How Travel Explorer grew from a one-page WordPress site in 2011 to a small, profitable, deliberately-bounded company.

2011

One trip, one guide, one van

Wren runs the first Alentejo trip with two friends. Six guests, all booked on a WordPress page.

2014

Lisbon studio opens

Wren and Mateo rent a two-room office above a tasca in Graça. We hire our first planner.

2017

Japan program launches

Anya joins from a Tokyo tour operator. We add Kyoto, Naoshima, and the Inland Sea in one season.

2020

The hard year

We pause for sixteen months and refund every booking in full. Three staff stay; we don't lay anyone off.

2022

Carbon-plan policy

Every itinerary is offset before any guest flies. We publish the math on the journal, quarterly.

2025

Kyoto studio opens

Hiro joins as our second in-country lead. We cap departures at 84 per year — and stay there.

05 · Work with us

A trip you'll remember, planned by people who remember their own.

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